The Pivot: Why I Switched from SaaS to Agency
Dropped the CRM idea and went all-in on a GoHighLevel agency model. Here is why the agency path wins early on.
I spent the first week building a SaaS CRM for trade businesses. Market research killed it fast.
The problem wasn't the product idea — it was the timeline. A CRM takes months to build and longer to sell. Meanwhile there's a simpler problem sitting right in front of me: trade contractors in my area miss calls constantly, and every missed call is a lost job.
GoHighLevel already solves this. I don't have to build the tool — I just have to configure it and sell the service. Agency model means revenue in weeks, not months.
The pivot: Cypress Signal. Missed-call text-back automation for HVAC, plumbing, and electrical contractors in Louisiana.
First target market: LaSalle Parish and Jena, LA. Around 20-25 trade businesses with minimal digital presence and real money walking out the door.